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TikTok's Viral "Unexpected Red" Theory Shaping Interior Design Trends

 The latest interior design sensation sweeping through TikTok, known as the "unexpected red" theory, is captivating bold decorators everywhere. Originating from a viral video by Brooklyn-based designer Taylor Migliazzo Simon, this concept involves adding red elements to a room where they wouldn't traditionally belong, resulting in a striking visual impact that has taken the design world by storm. With nearly one million views, Simon's video showcases the transformative effect of incorporating red accents, from vibrant lamps to punchy bathroom sinks, into otherwise neutral spaces.


(Photo : AI Generated/Kareen Liez)

Why the "Unexpected Red" Theory Is Trending

But why has the "unexpected red" theory captured the imagination of so many? In a world where neutral tones often dominate interior design, the boldness of red stands out as a refreshing departure from the ordinary. Design enthusiasts increasingly embrace the idea of infusing personality into their spaces, challenging conventional design norms. According to Naïka Andre, founder of NJA Interiors, people are becoming more open to exploring unconventional color choices like red, inspired by successful examples from designers who have dared to break the mold.

Also Read: James Shaw Elevates Interior Design at London's Camper Store With Jumbo Foot Sculpture Installation

Implementing the "unexpected red" theory requires careful consideration and a keen eye for color harmony. The color balance of the existing room is an important thing. This color should be selected from the available color spectrum, and it complements the room in general. Jamie Davis, one of the brothers behind Portola Paints, inaugurates the discussion on the abundant number of possibilities regarding red. He proposes that one can remove some of the saturation without losing the visual interest factor but still keep the warmth and the inviting feeling that this color can bring to a room. Simon shows how a pop of red, instead of a monotone style, can give an impactful look. This means that even homeowners with minimal to no interior design knowledge can still try to create an eye-catching look in their homes.


(Photo : AI Generated/Kareen Liez)

Starting Small and Experimenting with Red

In contrast to hanging the sofas, blood red can be daunting to a timid individual; beginning with a small piece is not a bad idea. To try out your reaction to the red color, you can bring it in through accessories like flowers, chairs, artwork, or decor items and then consider it for more prominent design elements. No matter, if red plays the role of a typical restrained neutral color, its potential to incorporate awe-inspiring and energy-giving vibes into a room, makes it an essential and exciting option to those opting for personalizing their place with individual tastes and likes with the outcomes expressing their true inner selves.

So, you can feel comfortable wearing the "unexpected pink" trend, we have an extension of the collection that we have curated in pieces of decoration or accessories which display the versatility and influence of this traditional color. In their color pop aspect, through over-the-top details to subtle whispers, these items are designed to wake you up to a brand-new view of red in-home decor and interest you to explore new design possibilities that bring more depth, warmth, and personality to your living environments.

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